Visualizations for new constructions are like a journey into the future. Where there is currently only a construction site, professional architectural visualizations bring the finished property to life. New construction visualizations are just as valuable for real estate marketing as they are for the entire planning and construction process.
Below, we explain what types of visualizations there are, what advantages they have, and how Visualista.ch helps you optimally showcase your new construction projects.
What types of visualizations does Visualista.ch offer?
Advantages of professional architectural visualizations
Advantages of professional architectural visualizations
Possible uses of new building visualizations
Costs and time required for new building visualizations
Visualista.ch – Your partner for high-quality new building visualizations
The added value of visualizations for your new building project
Okay, I’m convinced.Ok, ich bin überzeugt.
What types of visualizations does Visualista.ch offer?
At Visualista.ch, we provide you with a variety of tools for effective real estate marketing. Our experienced experts will take care of your interior and exterior visualizations. We offer the following services for your new construction projects:
- Interior/exterior visualizations: 3D renderings can convey a realistic and atmospheric image of the finished building. They are a visual tool for presenting ideas and designs clearly and understandably. Professional renderings are just as important in marketing as they are in communication between project stakeholders such as architects, developers, and investors.
- Virtual tours: Virtual tours allow your clients to view the property without leaving their desks. 3D tours allow for an interactive exploration of the properties in their future form. They convey a better sense of space than other visualization methods and make the functional side of a property tangible.
- Construction site photography: Using drones, Visualista creates bird’s-eye views that document the progress of the construction project in a professional and impressive manner.
Advantages of professional architectural visualizations
Whether during the design phase, during the implementation of the project or during the marketing of the property: visualizations for new buildings offer various advantages for everyone involved.
Advantages for architects
- Presentation of designs: Architects can present their designs clearly and photorealistically. This significantly facilitates communication with clients, customers, and construction companies, as they gain a realistic vision of the finished building.
- Fine-tuning the design: Visualizations allow you to simulate different design and material options, so architects can see how changes to the design, such as lighting and materials, affect the overall look.
- Efficient collaboration: Visually displaying plans makes coordination with other involved professionals, such as engineers or landscape planners, more efficient, ensuring smooth collaboration.
Advantages for builders
- Decision-making: Visualizations help you realistically consider different design options. This gives you a clear idea of the final result and allows you to make informed decisions.
- Cost efficiency: Errors and misunderstandings can be avoided because the visualizations leave no room for individual interpretation. Changes and adjustments are easier to implement before construction begins. This can save significant costs in the long run.
- Negotiations with investors: Developers can impress and convince investors with professional architectural visualizations, as these present the project in a realistic and attractive way even before construction begins.
- Early sales opportunities: Visualizations make it possible to market properties during the planning phase. Developers can reach out to potential buyers before the building is completed.
Benefits for buyers
- Realistic visualization: Buyers receive a clear, photorealistic representation of the planned property, allowing them to better visualize what the finished building will look like, helping to eliminate uncertainty.
- Early customization options: They also have the opportunity to request adjustments to design or features before construction begins, as they have a clear picture of the final outcome during the planning phase. This facilitates subsequent changes and reduces costs.
- Secure investment: For buyers, visualizations of new buildings are an essential tool for gaining confidence in the project, as they can directly see the final result. This reduces the risk of making bad investments and provides buyers with additional security.
Proven effectiveness in real estate marketing
Research confirms the effectiveness of professional new construction visualizations for agents and owners. For example, the National Association of Realtors (NAR) in its Home Buyers and Sellers Generational Trends Report found that 33 percent of respondents view virtual tours as very useful, with the percentage rising to 45 percent among individuals aged 34 to 58.
The Zillow Group, which operates the largest online real estate marketplace in the USA, has also studied what buyers value in the real estate market. The Buyers Housing Trends Report 2023 shows, among other things, that 73 percent of buyers consider 3D tours practical and that 67 percent wish that more listings include virtual tours.
In short, virtual tours are the recipe for faster sales and increased interest. 3D models and renderings also help to spark and enhance the interest of potential buyers, even when the project is still in the future.
How does the visualization process work at Visualista.ch?
The visualization process for new construction projects at Visualista includes several steps, ranging from planning through modeling to final visualization. Regular feedback loops are conducted to ensure that the result meets customer expectations.
1. Briefing and planning
The process begins with a detailed briefing. The client and the Visualista.ch team discuss the project’s requirements and goals. Together, they determine whether they want an interior visualization, an exterior visualization, or both, or whether the visualizations should be presented via a virtual tour—and which details are important.
The provided documents, such as construction plans, floor plans, and material and color concepts, form the basis of the visualization. The design and presentation style are also discussed here, allowing our clients to decide whether they would like two visualizations or a single virtual tour.
The customer is closely involved from the outset to ensure that all requirements and objectives are clearly defined.
2. Creation of visualization proposals
The Visualista team then creates one or more suggestions for where the visualization points could be placed on the floor plan. These are then finalized in consultation with the client.
3. Model creation including texturing and materials
First, the specialists create a 3D model and add materials and textures to surfaces such as walls, floors, window frames, and facades. The project’s color concept is also taken into account to refine the final appearance.
4: First renderings and fine-tuning
The first 3D renderings of the project are now being created. These preliminary renderings give the client a good idea of what the final visualization will look like. They are a nearly finished representation of the project, already incorporating all important elements such as geometry, materials, and lighting.
Feedback: During this phase, you have the opportunity to request changes. Minor adjustments to colors, lighting, materials, or furnishings are possible. The Visualista team works with the feedback to further optimize the project.
5: Finales Rendering
Once all changes have been made and the model has been approved by the client, the final rendering is created. This can be a high-resolution image or a virtual tour, depending on the project requirements. The final rendering is the end product of the entire process and is rendered at the highest quality.
Feedback (optional): If necessary, a final feedback loop can still take place during this phase to ensure that the final product meets expectations.
6: Handover and implementation
Once the final rendering is created, it is handed over to the client. The visualizations are provided in the desired file formats. The client can then use the visualizations for marketing purposes, presentations, or internal planning purposes.
The entire process can take anywhere from a few days to several months, depending on the complexity of the project and the number of feedback loops. Smaller projects can be completed more quickly, while larger and more detailed visualizations require more time.
Possible uses of new building visualizations
Visualizations of new buildings have become an indispensable tool in many areas of architecture and construction planning. They offer a wide range of applications, from the early planning phase through to marketing and approval processes. Here are the most important areas of use:
- Architectural visualizations can be used during the planning phase. They serve to represent different design variants, simulate materials, and check building orientation. Changes or improvements can be identified and implemented early in the model.
- Furthermore, they are often used in building permit applications or presentations before urban planning authorities to clearly illustrate the project. Visual elements help show how the building is integrated into the existing environment. This can significantly expedite the approval process.
- Visualizations are also used on websites, in sales presentations, and in brochures to promote real estate projects. They make the project tangible, even when it’s still in the planning phase.
Costs and time required for new building visualizations
The costs for new construction visualizations can generally depend on factors such as the complexity of the project, the desired level of detail, as well as the number of views and feedback loops. At Visualista you get professional architectural visualizations at fair prices. We create interior visualizations of a new build starting from a floor plan for CHF 550, while exterior visualizations cost CHF 850. These prices include two rounds of revisions.
Virtual tours are available from us, starting from a floor plan, for CHF 800 per visualization point. For every product, a bulk discount applies when four or more visualizations are ordered. You can learn more by contacting our team.
Creation time at a glance
Similar rules apply to the duration of production as to the costs: The more complex a project, the more detailed its execution requires, and the more rounds of feedback, the longer the process will take. In general, we can say:
- Depending on the number and requirements, the creation of interior and exterior visualizations usually takes a few days to two weeks. The more extensive the specifications, the longer it will take to implement them.
- For virtual tours, creation times typically range from seven days to two months.
We can tell you approximately how long your project will take after an initial consultation. Simply contact our service team and arrange a prompt, non-binding initial appointment.
Visualista.ch – Your partner for high-quality new building visualizations
At Visualista.ch you are in the best of hands from A to Z. We are your leading partner for services related to the marketing of your properties. In addition to the previously presented offerings, we provide professional real estate photography, videos, drone footage and floor plans – all under one roof.
We want to support our customers in the long term in presenting their properties and construction projects in the best light. Our focus is on being a permanently reliable partner and providing you with a high quality comprehensive package for your real estate marketing.
Customer testimonials
«Visualista completed our project very swiftly and to our complete satisfaction. They took fantastic photos of our apartment and edited them perfectly, all at an extremely affordable price. I can highly recommend the company. » – Susanne Schmidli
“Highly recommended! The photos were delivered on time, and we loved them. They also took unsolicited photos of the outdoors, etc. We’re absolutely delighted—we’d be happy to do it again and definitely recommend it.” – Zeqir Shabanaj
“Thanks to the stunning photos and the virtual tour from Visualista, my property listing received a multiple of inquiries after the update with the photos and the virtual tour. The outstanding quality of the photos was the key to the successful sale! Many thanks again to Visualista for the great photos. I will be happy to book you again and recommend you to others.” – Michael Kessler
The added value of visualizations for your new building project
Let’s summarize: Visualizations for new buildings are a valuable tool in every phase of a construction project. From the planning phase to the marketing of the property – new building visualizations make the entire construction process more efficient and transparent. Visual elements help to gain a better understanding of the final result, simplify communication between all parties involved, and facilitate the early marketing of the building projects.
At Visualista.ch, you benefit from many years of expertise in creating real estate visualizations of all kinds. With our professional architectural visualizations, you get everything you need to optimally plan, implement, and market your construction projects from the very beginning.
Okay, I’m convinced. How do I start my visualization project now?
To get us on board for your next construction project, contact us by phone during our service hours, send an email to info@visualista.ch, or fill out the contact form on our website. During our initial consultation, you’ll share everything important about your project with us, and we’ll then prepare everything necessary for the smooth implementation of your visualization project.
You’ll then receive a quote from us tailored to your individual requirements. If you agree, we can get started. Contact us and benefit from our prices, which include revision rounds and a volume discount for orders of four or more visualizations.
