Professional 3D tours for real estate can work wonders for your sales success. According to studies, listings with virtual tours receive 87% more views. Properties of all kinds sell faster and generally achieve higher prices. One could even say that virtual tours have revolutionized real estate marketing.
Can I create a virtual tour myself? Yes, in principle you can also develop an interactive tour yourself. However, you need plenty of equipment for this, such as a professional camera and software for editing the images. At the same time, experience is necessary to know which images to use and how to edit them afterwards. Therefore, it is best to hire professionals to get the best results.
At Visualista.ch, we specialize in modern all-round real estate marketing and, among other things, offer highly professional virtual tours based on Matterport technology. Below, we show you the exact advantages of virtual property tours, how they increase brokers’ success, and how we help you get the most out of these opportunities.
- Why are virtual tours a game-changer in real estate marketing?
- What are the technical basics and requirements for virtual tours?
- How do brokers and sellers specifically benefit from virtual tours?
- What ROI advantages do virtual tours offer?
- Conclusion: How virtual tours help brokers and sellers achieve more success – Visualista experts in action
Why are virtual tours a game-changer in real estate marketing?
Virtual tours allow property seekers to move independently through a property. They can experience it up close without leaving their own four walls. They can view rooms from different angles and examine all details more closely. Users control the interactive tour according to their wishes and determine the pace at which they view the property.
This creates a realistic overall impression that answers many questions even before personal viewing appointments. This form of presentation supports an early assessment of whether the property meets personal requirements. Thanks to location-independent availability, the time to decision-making is shortened. In many cases, virtual property tours completely replace classic on-site appointments.
At Visualista.ch, we have already helped brokers and buyers find each other countless times. With our Matterport 3D tours, we support real estate agents in presenting their properties in the best possible way and increasing their mediation success.
What are the technical basics and requirements for virtual tours?
A virtual tour is usually based on 360° images taken with special cameras. These devices capture room views in high resolution and enable seamless presentation. Modern 360-degree cameras are generally compact and easy to use, making them ideal for use in various rooms.
A property must be accessible, tidy, and well-lit for the shots. Large window areas, clear sightlines, and structured floor plans improve the quality of the presentation.
Special software is used for further processing, linking individual shots into a continuous tour. The programs offer functions for navigation, integrating additional information, and displaying on various devices. Stable internet connections and sufficient storage space are necessary to transfer and manage the data.
The professionals at Visualista.ch work with high-quality cameras and the latest software to create precise and high-quality virtual tours for all types of properties. They know what matters to create an interactive tour that excites.
How do brokers and sellers specifically benefit from virtual tours?
These days, photos alone are usually no longer enough to present a property. Too many listings flood real estate portals, and the selection available to potential buyers is too large. To stand out from the mass of real estate ads, 3D views are ideal. Virtual property tours increase the visibility of your properties and create an emotional connection.
Potential buyers spend more time with the listings and can immerse themselves in the atmosphere of the property. Those who move virtually through a house can already see the furnishings in their mind’s eye and imagine what it would be like to live or work there. This helps with decision-making. At the same time, interactive tours build trust, as few questions remain unanswered and interested parties know exactly what to expect.
Virtual tours and classic viewings both serve to give interested parties a realistic impression of the property. A 3D tour on the computer saves a lot of time – for both brokers and seekers. No appointments for on-site viewings are necessary, and you don’t have to keep traveling for first viewings.
Anyone who contacts you after a virtual tour has already progressed significantly in their decision and has a serious interest in the property. The number of property viewings that lead to no result is thus significantly reduced.
Customer opinions and success stories
Visualista.ch stands for satisfied customers and numerous success stories. We have helped brokers, sellers, and companies present their properties in the best light. Here’s what our customers have to say:
“Ms. Racle took fantastic photos and a sensational 3D tour of my house. The photos are so beautiful that I seriously wonder if I really want to sell. Thank you for the sensational job! I would recommend you at any time.” – Andrea Lenzen
“Thanks to the super beautiful photos and the virtual tour from Visualista, my real estate ad received many times more inquiries after the ‘update’ with the photos and the virtual tour. The excellent quality of the photos was the key to sales success! So once again, many thanks to Visualista for the great photos. I will gladly recommend you.” – Michael Kessler
These are just two of the many success stories that brokers and sellers have experienced with the help of Visualista.ch. We will continue to strive to fully satisfy our customers.
How can brokers integrate virtual tours into their real estate marketing strategy?
A virtual tour of a house or commercial property works well on many channels. Of course, you can integrate a Matterport 3D tour from Visualista.ch into your exposé or place it on your website and offer interactive tours alongside property photos and videos.
It’s best to position the link to the virtual tour ideally in a prominent position in the exposé, ideally right next to the most important information such as the price and size of the property. If you want to make your website even more attractive, place virtual tours on the homepage or create a special page for all available tours. Use call-to-action buttons like “Visit now” to specifically draw visitors’ attention to the tours.
This type of presentation is also perfect for all kinds of social media campaigns. Show your properties on Instagram, TikTok, and the like to reach even more interested parties and increase your chances of mediation. Use Facebook Live for interactive tours and Instagram Stories/Reels for short highlights.
With Visualista.ch, you are at the forefront when it comes to the future of property viewing. We use modern technologies and are always up to date with developments in the real estate industry.
What ROI advantages do virtual tours offer?
Various studies and surveys have shown that estate agents benefit in many ways when they allow prospective buyers to view their properties virtually. One of the positive effects is the faster sales process. For example, properties that are advertised with a 3D tour are sold up to 31% faster – and at a higher price to boot.
Interactive home tours increase buyers’ trust, as they can get to know the property comprehensively in advance. This reduces uncertainties and leads to faster offers. In addition, virtual tours filter out less prospective buyers. This minimizes unnecessary physical viewings. The need for frequent trips to properties is reduced, saving both brokers and buyers time and money.
Conclusion: How virtual tours help brokers and sellers achieve more success – Visualista experts in action
Anyone who, as a broker or seller of a property, opts for a virtual tour has already taken a big step towards a sale. Interactive tours create more visibility, shorten decision times, and save unnecessary on-site appointments. For buyers and sellers, a 3D tour offers valuable added value in the search and marketing of a property.
The years of experience of the experts at Visualista.ch are evident in every 3D tour. With an eye for detail, a feel for successful visualizations, and a passion for our work, we approach every new assignment – and you will notice it. Be inspired by our value for money and showcase your properties impressively with our help. We look forward to working with you!
