Virtual tours are like a personal tour guide for your property. They guide prospective buyers through each room, explaining the special features and highlighting the unique characteristics—like a professional guide available to assist potential buyers anytime, anywhere.
With a virtual tour every property becomes a highlight. Prospective buyers can explore the properties conveniently from anywhere and fall more and more in love with each room. Virtual tours put every property in the right light so that potential buyers immediately gain a positive impression. Visualista.ch offers high quality virtual 3D tours that optimally showcase your properties and accelerate the sales process.
Below you will find out how virtual real estate tours work, what advantages they have and how you can optimally use a 3D tour in your everyday work.
What are virtual tours and how do they work?
Why are virtual tours a recipe for success for faster sales?
What advantages do virtual tours offer for real estate agents in Switzerland?
How can real estate agents use virtual tours effectively?
What additional services does Visualista.ch offer to support real estate agents?
How do virtual tours influence buyers’ decision-making?
How will virtual tour technology develop in the future?
Ok, ich bin überzeugt.
What are virtual tours and how do they work?
Virtual tours are digital simulations that allow spaces to be explored interactively without physically being on site. This technology is increasingly used in the real estate market to give potential buyers or tenants a comprehensive and realistic impression of a property.
In contrast to static photos or conventional videos, a 3D tour of the house or apartment offers users the opportunity to navigate independently through the different rooms and look around freely.
State-of-the-art technology
The technology behind virtual tours is based on highly advanced 3D cameras and specialized software. These 3D cameras capture detailed images and depth information of a room, which are then combined into a complete 3D model.
One of the best known technologies in this area is Matterport, which offers advanced cameras and software solutions to create precise and detailed virtual tours. A Matterport 3D tour can be easily integrated into websites, allowing real estate agents to enhance their property presentations without much effort.
Comprehensive user experience
For potential buyers, virtual tours offer numerous advantages. They allow a property to be viewed at any time of day or night and from any location. This not only saves time but also increases flexibility and convenience. Users can move through the rooms at their own pace, examine details more closely, and gain a comprehensive impression without relying on the availability of real estate agents or scheduled viewing appointments.
Why are virtual tours a recipe for success for faster sales?
Virtual tours make the buying and selling process of properties more efficient. A major advantage is the saving of time. Buyers can explore a property from anywhere without being physically present. This reduces the number of necessary viewing appointments and allows decisions to be made more quickly. Sellers also benefit as they can continuously and without interruption present their properties in an engaging manner.
More potential buyers
A virtual tour also increases the reach of a property presentation. Interested parties from different countries can explore a property in detail, significantly increasing the number of potential buyers. This is particularly beneficial for properties in desirable locations or for special properties that appeal to an international audience.
Virtual tours are particularly beneficial for the sale of holiday apartments and holiday homes, as prospective buyers from cities often look for properties in the mountains.
Experience shows that listings with virtual tours generate more clicks and inquiries. This is because the immersive experience appeals more strongly to potential buyers and leads them to explore the offering in greater depth.
Building trust
Other important aspects are the transparency and trust that virtual property tours create. Potential buyers receive a realistic and detailed view of the property that goes far beyond what photos or descriptions can offer.
This detailed description helps buyers make an informed decision and reduces the likelihood of surprises during a subsequent on-site inspection. The increased trust leads to a smooth sales process, as buyers feel more confident and are more likely to make an offer.
What advantages do virtual tours offer for real estate agents in Switzerland?
The benefits for real estate agents include increased competitiveness and efficiency. In a highly competitive market, agents can use virtual 3D tours to stand out from the crowd and effectively draw attention to their listings.
Another advantage is cost efficiency. Virtual tours reduce the need for numerous personal viewings. This saves time as well as personnel and travel costs. You reach more prospective buyers in a shorter period without having to personally guide each one through the property. This lowers operating costs and simultaneously increases the efficiency of the sales process.
You can easily integrate this technology into your websites and social media. By combining it with traditional marketing methods such as professional photos and videos, a comprehensive and persuasive presentation is created that sustainably boosts your sales figures.
How can real estate agents use virtual tours effectively?
At Visualista.ch you can book a high-quality Matterport 3D tour for any property that showcases each property at its best. The latest technologies are used and your projects are always in experienced hands.
Nobody has to wait long for appointments — even on short notice the employees of Visualista.ch are there for you. Personal customer service is given the highest priority. The goal is to create a long-term, trustworthy partnership and to strengthen your branding.
Creation of the virtual 3D tour
The process of the 360 degree Virtual Reality Tour begins at Visualista.ch with a detailed 3D scan of the property. Using advanced 3D cameras, every corner and angle is captured precisely. This results in 360 degree real estate photographs that are then processed by specialized experts and compiled into a virtual tour in a short time. In our lookbook, we have provided some illustrative examples for you. This speed and flexibility, supported by a dedicated team of experts, make Visualista.ch a reliable partner.
Tips for use
To effectively use virtual tours, you should embed them prominently on your website and highlight them in your advertisements. A dedicated section for virtual viewings can increase the interest of potential buyers and extend the time they spend on the site. When shared on social media, 3D virtual tours can significantly boost reach and appeal to a broader target audience.
What additional services does Visualista.ch offer to support real estate agents?
Visualista.ch offers a wide range of solutions and services to optimally present properties and accelerate the sales process. Here are the key services in detail:
- HDR Photos: Visualista.ch creates professional HDR photos that achieve a particularly high image quality through the use of High Dynamic Range technology. These photos capture a greater range of exposure, rendering both bright and dark areas of an image in clear and detailed fashion. This results in especially realistic images.
- Drone footage: With drone footage, the digital agency offers an exceptional perspective on your properties. These aerial shots show the property and its surroundings from various heights and angles, creating unforgettable impressions, especially for large properties and special locations. Drone footage is available as photos and videos.
- Digital furnishing: Visualista.ch digitally furnishes empty rooms to give potential buyers an idea of how the space could be arranged and used. This virtual furnishing makes it easier to understand the proportions and possible uses of the rooms.
- Floor plans: The experts at Visualista create both 2D and 3D floor plans that provide a clear and detailed overview of the property’s layout and structure. These floor plans are important tools for buyers to better understand the dimensions and layout of the rooms and to comprehensively plan the property.
- 3D visualizations: Visualista.ch offers 3D visualizations that allow for realistic representations of planned or unfinished properties. These visualizations are particularly useful for new construction projects, as they give potential buyers or investors a precise idea of the future property.
- Social Media Reels: To maximize the reach of your real estate listings, Visualista.ch creates short, engaging videos (Reels) for social media. These videos are specifically designed to increase social media awareness and pique the interest of potential buyers.
- Virtual twilight photos: These photographs show your property in atmospheric evening light without actually having to take the photos at dusk. This technique enhances the visual appeal of your property photos and can help increase interest among potential buyers.
There are also combination packages that bundle several services at a discounted price to ensure a comprehensive presentation of your properties.
Success stories and practical examples
Many people have already been convinced of the benefits of Visualista.ch. Here are some testimonials from satisfied customers:
- “Thanks to the stunning photos and the virtual tour from Visualista, my property listing received a multiple of inquiries after the update with the photos and the virtual tour. The excellent quality of the photos was the key to the successful sale! Many thanks again to Visualista for the great photos. I will be happy to book you again and recommend you to others.”
- “Great value for money. Very professional work. Flexible scheduling. Images were provided within one day. We opted for the Gold package with drone footage and the virtual tour. I can definitely recommend it.”
- “My wife and I would like to thank you very much for the great work. The photos turned out beautifully. I like the drone photos best. They really show off the amazing view. We will be happy to recommend you.”
How do virtual tours influence buyers’ decision-making?
Virtual tours create an especially immersive experience that bonds potential buyers to the property in an emotional manner. They ensure transparency and allow a property to be examined in every detail. This strengthens trust and facilitates the purchase decision.
The ability to navigate through rooms and accurately view the spatial layout as well as the quality of the amenities reduces uncertainties and reinforces the feeling of making an informed decision.
While traditional viewings are often time consuming and logistically difficult to organize, virtual tours allow a location independent and convenient exploration of the property. They reduce the number of unnecessary viewings because a detailed impression is formed in advance and only truly interested buyers attend in person appointments.
The numbers speak for themselves, as a study by Matterport shows:
- With a 360-degree virtual reality tour, properties are sold up to 31% faster.
- Properties with 3D tours achieve up to 9% higher sales prices, depending on the market.
- The average time to sell decreased from 30 to 21 days, and the selling price to list price ratio increased from 93% to 97%.
Another Matterport study came to similar conclusions:
- Properties with virtual tours receive 40% more clicks on the ads.
- There are 95% more telephone inquiries when a property is presented with a 3D tour.
- According to the study, email inquiries increase by 65% and generate 49% more qualified leads.
- More than half of home buyers begin their search online and prefer large, high-quality photos and 3D virtual tours.
How will virtual tour technology develop in the future?
A significant trend is the integration of augmented reality (AR) which will make the user experience even more intense and interactive. These technologies allow users to experience virtual tours in a particularly immersive manner leading to deeper engagement.
Advances in camera technology also play an important role. Modern 360 degree cameras now offer high resolutions and excellent image quality, even in unfavorable lighting conditions. These improvements help create even more realistic and detailed virtual tours.
In the future, virtual tours could be used even more extensively in the real estate industry. For example, the integration of artificial intelligence could enable personalized tours in which a virtual assistant guides the user through the property and points out special features. The connection of virtual tours with the Internet of Things (IoT) could also offer exciting applications, such as the control of smart home functions directly within the tour.
Rely on the right partner
With all the advances, it’s essential to stay on top of the latest trends to avoid falling behind the competition. A reliable partner for virtual tours is the solution. At Visualista.ch, you’re guaranteed the latest technologies for 360-degree real estate photography and 3D tours – as well as a long-term partnership based on trust and reliability.
Okay, I’m convinced. How do I start today?
Now it’s your turn: Contact our experts and get advice. A virtual tour of the property is just a few steps away!
PS: Have you heard about our Platinum Package for your properties? You’ll receive professionally edited photographs, drone footage, a 360-degree virtual reality tour, and a real estate video for your property—everything you need for the perfect presentation.
FAQs
How much does it cost to create a virtual tour?
Visualista.ch offers fixed prices for the virtual reality tour of your property – for greater transparency and predictability. A 3D tour for an apartment costs CHF 299.00. A virtual tour for a house costs CHF 399.00. This also includes hosting for 6 months (thereafter, hosting costs CHF 10 per month).
How long does it take to create a virtual tour?
The virtual tour is available within 48 hours. No long wait times are expected at Visualista.ch.
Which properties are particularly suitable for virtual tours?
In principle, any property is suitable for 3D tours. Visualista.ch supports the creation of tours for a wide variety of properties, from apartments and houses to commercial properties and new construction projects. This technology helps to optimally present each property and offer potential buyers a comprehensive and immersive experience.
