Real estate visualization is an essential part of your marketing process. In particular, construction projects in the planning stage or properties in need of renovation benefit from professional visualizations. This way, you can convince potential buyers of the property’s unparalleled potential and optimize your sales success.
A high-quality property visualization makes the sales process more efficient for both real estate agents and buyers. Technologies such as 3D visualizations, virtual tours, and digital home staging optimize the presentation of properties and provide an excellent complement to traditional real estate photography as well as drone footage
Until today, many of the benefits of visualizations are still overlooked. In this article, you will find ten exciting facts about real estate visualizations and how they support you in property marketing. Fact No. 5 is sure to surprise you!
- What exactly is real estate visualization?
- 10 surprising facts
- Fact #1: Virtual staging costs up to 90% less than physical home staging.
- Fact No. 2: 3D visualizations increase online real estate inquiries by up to 50%.
- Fact #3: Buyers make decisions based on visualizations in less than 3 minutes.
- Fact No. 4: Drone footage and visualization are an unbeatable duo.
- Fact No. 5: Virtual tours reduce viewing appointments by 40%.
- Fact No. 6: High-quality visualizations increase the selling price by up to 10%.
- Fact No. 7: Sustainable real estate can be marketed more effectively through visualization.
- Fact No. 8: Visualization is a bridge between architect and buyer.
- Fact No. 9: Even difficult room layouts appear attractive through visualization.
- Fact No. 10: Artificial intelligence is revolutionizing real estate visualization.
- Conclusion: Real estate visualization as the key to successful marketing
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What exactly is real estate visualization?
Real estate visualizations are technologies and methods that visually present houses and apartments in a digital way. Popular options include 3D renderings, virtual tours, and digital renovations. The visualization of real estate is further enhanced by drone footage and floor plans in 2D or 3D. The focus is often on planned or under construction properties, but most visualization techniques also add value to the marketing of already existing properties.
This type of visualization allows properties to be introduced to the market earlier. Real estate agents can begin marketing before construction is complete and can also present houses and apartments requiring renovation in an efficient and professional manner.
Real estate visualization uses modern techniques to offer buyers an intensive and immersive insight into a property. Virtual tours allow viewings to be conducted completely independent of time and location – this provides a great advantage for both potential buyers as well as real estate agents and sellers.
In a world where almost all prospective buyers look for rental and purchase properties online, professional real estate visualization is a tool that real estate agents should not do without.
10 surprising facts
Real estate visualization offers far-reaching benefits for your property presentation. These ten exciting facts will impress you!
Fact #1: Virtual staging costs up to 90% less than physical home staging.
Virtual staging is a powerful tool for efficient real estate visualization. Compared with traditional home staging you can save time and money using this method. Instead of buying or renting furniture and performing renovations, all modifications are carried out digitally on a computer.
Virtual home staging is not only a cost effective alternative to physical staging but also offers more versatile possibilities. Rooms can be staged in various ways with little effort. This gives you more flexibility as you can more easily cater to different target audiences. For example, rooms may be arranged as an office in one photo and as a bedroom in another, depending on the needs of potential buyers.
When comparing the two options, the advantages of virtual staging become clear:
- Physical home staging: Purchasing or renting furniture, or renovating, requires both financial resources and time. Once the changes are complete, it’s difficult to undo them. Furnishing a room can quickly add up to several thousand francs.
- Virtual Staging: Experts edit your photos within a few days. This allows you to benefit from their expertise and tips for staging your space in the best possible way. Prices for virtual staging at Visualista start at CHF 149 per photo.
Fact No. 2: 3D visualizations increase online real estate inquiries by up to 95%.
3D visualizations make properties more attractive and listings more engaging. The resulting immersive experience is not only a welcome change for potential buyers or tenants, but also offers in-depth insights into the property. This makes it easier for prospective buyers to make a decision – whether positive or negative.
According to an article by Matterport, potential buyers are 95% more likely to inquire about a home if the listing includes a virtual tour. Furthermore, those viewing requests are 49% more likely to be qualified leads. Virtual tours and other types of 3D visualizations clearly increase the appeal of properties and the efficiency of your sales process.
Most large real estate portals allow you to link to a 3D visualization. For instance, on ImmoScout24 you can use a button labeled Online Viewing Available to refer visitors to virtual tours. This way you also reach potential buyers who do not directly access your website but rather search on a platform for a property to buy or rent.
Fact #3: Buyers make decisions based on visualizations in less than 3 minutes.
The human brain processes images faster and more effectively than written information. That is exactly why convincing visual content is so important for successful real estate marketing. A good presentation of your properties can promote the purchase decisions of prospective buyers and drive successful transactions.
Even the first impression has a significant impact on the subsequent decision. It’s especially important here to engage prospective customers on an emotional level. This is even easier with visualization than with photos: The immersive experience created by 3D technology conveys more emotion and accelerates the decision-making process.
In addition to 3D visualizations, you should definitely ensure that the first photos of an ad are high-quality and appealing. This is the only way to attract the attention of potential buyers.
Fact No. 4: Drone footage and visualization are an unbeatable duo.
Above all for planned or under construction projects, drone footage combined with visualizations is a powerful tool. The digital 3D models can be embedded directly in the environment within the drone images. This makes it possible to see future projects in context. Interested parties receive an overall impression of what the construction will look like once it is finished. And outdoor areas and plots of land can also be presented in an impressive manner.
The use of drone footage makes real estate visualization more efficient: Only a model of the building needs to be created, not the surrounding area. This ensures faster and better results.
When it comes to drone footage it is important to adhere to legal requirements. In particular the privacy of third parties must not be compromised so that any tenants or neighbours must agree to the footage. In addition for the operation of most drones with cameras in Switzerland there is a requirement for registration training and examination. In order to comply with all these conditions you should have the drone footage carried out by a professional. This way you abide by all legal regulations and get the most out of the combination of drone photography and visualization.
Fact No. 5: Virtual tours reduce viewing appointments by 40%.
Virtual property tours are the ideal tool for making real estate marketing more efficient. Potential buyers benefit from the following advantages, among others:
- Less effort: Viewing appointments cost Time and money, including travel and any overnight stays at the destination, are eliminated with virtual tours, as they can be conducted from the comfort of your own home.
- More flexibility: Virtual tours are completely digital, making them available any day and any time.
- Non-binding: Digital tours can be used quickly and without any prior planning. No agreements are required for interested parties to adhere to.
The benefits for you as a real estate agent are similar: You, too, save time and money with a virtual tour of properties. Instead of numerous unqualified inquiries, you may receive fewer, but more promising, leads.
At Visualista, we use the Matterport software platform to create and host virtual reality tours. You can send the link to your tour directly to prospective buyers, integrate it into your website, or include it in your listings on real estate portals.
Fact No. 6: High-quality visualizations increase the selling price by up to 9%.
High quality visualization is able to show properties at their best even if they have not yet been completed. In this way, the positive characteristics are emphasized, which increases the perceived attractiveness. Consequently, potential buyers are more likely to accept a higher sale price because the property appears to have a higher value.
It has been confirmed in several studies that properties with virtual tours can be sold for a higher price. Matterport found that listings with 3D tours can yield up to 9 % more profit than those without.
Through strategic use of real estate visualizations you as a real estate agent increase your marketing success. Especially for higher-priced construction projects visualizations can make a big difference. They appeal to the emotions of potential buyers and ensure that even a higher price is more readily accepted.
Fact No. 7: Sustainable real estate can be marketed more effectively through visualization.
Sustainable features can be emphasized even more strongly through real estate visualizations. This directs the focus, for example, on sprawling green spaces and an energy efficient design. In conjunction with aerial footage, green roofs and solar panels in particular can be brought to the forefront. In addition, the representation of rainwater collection systems and eco friendly materials can, in a 3D visualization for new buildings, showcase a sustainable construction approach and thereby increase the value of a property.
By emphasizing the ecological benefits, they become immediately visible to potential buyers. This increases the attractiveness of a property or construction project – especially for those who care about sustainability.
Fact No. 8: Visualization is a bridge between architect and buyer.
Visualizations provide a clear picture of construction projects and properties regardless of their project phase. 3D models and virtual tours even allow potential buyers to view properties from different perspectives. This minimizes the risk of misunderstandings as well as false impressions and enables a better understanding of planned properties.
Even in the early project phases visualizations allow one to get a fairly accurate impression of the planned property – a glimpse into the future, so to speak. Even before the groundbreaking potential buyers can view both the exterior and the interior of the emerging property. The documentation of construction progress can also be visually depicted with the help of architectural visualizations and drone footage.
Fact No. 9: Even difficult room layouts appear attractive through visualization.
Real estate visualizations can present even properties with difficult floor plans in a positive light. The focus is on the advantageous aspects of a room, emphasizing these while minimizing any unfavorable floor plan.
Smart staging, such as through appealing virtual furnishing, shows ideal solutions and makes the full potential of the property visible. For example, a small workspace could be made to appear more spacious with practical furniture for storage and organization, all achieved through virtual furnishing, of course. In this context, an additional advantage is the flexibility provided by digital visualization techniques. Depending on individual needs and preferences, properties can be easily adjusted to cater to different target groups.
Fact No. 10: Artificial intelligence is revolutionizing real estate visualization.
AI tools can make real estate visualization more efficient: in addition to editing photos and videos, they also help make virtual tours even more precise and impressive, for example by adding additional details. In this way, AI technology can support experts in their work.
Combined with Virtual Reality and Augmented Reality, architectural visualizations in the future could become even more immersive. For example, virtual tours could soon take a step further, allowing prospective buyers to move through properties using headsets.
In any case the human component remains indispensable in the creation of real estate visualizations. Only through the trained eye and the industry experience of professional photographers do unique presentations emerge that can truly convince potential buyers. AI can serve as a practical tool that saves time and opens up new possibilities.
Conclusion: Real estate visualization as the key to successful marketing
Real estate visualization adds significant value to your real estate marketing – whether it’s a construction project in the planning phase or a completed property. Time savings, faster sales closings, and higher sales prices are just some of the many benefits of high-quality visualizations.
Modern technologies such as 3D architectural visualizations, floor plans and virtual tours are therefore not just a trend, but rather an essential tool for brokers and real estate developers.
Use the potential of real estate visualizations to showcase your properties in the best possible light – and stand out from the competition! At Visualista, you get innovative visualizations as well as classic photos and professional videos for real estate – the ideal combination for your efficient real estate marketing!
