Only 24% of prospective buyers watch a real estate video for longer than two minutes – but they decide within about 27 seconds whether to request a viewing. Short-form content is therefore becoming increasingly important for agents and sellers.
Why Are Short Real Estate Videos More Effective? Short real estate videos are more likely to be watched to the end. The lower attention span of internet users means that shorter clips are sufficient. The key is to capture the viewers’ attention in the shortest possible time. The most effective approach is a combination of compelling footage, fitting music, info texts with essential hard facts, and a clear CTA.
Potential buyers don’t need a dramatic overarching story. What’s more important is that a video conveys the essential facts within seconds. Professional highlight clips meet this need for information – and are therefore an efficient support for your real estate marketing.
- Why You Often Don’t Need Storytelling
- The 5 Conversion Drivers of a Lean Highlight Video
- Visualista Formats: Overview of Prices, Lengths & Application Goals
- Workflow – 5 Steps to the Perfect Highlight Video
- ROI Comparison – Highlight Video vs. Story Film
- FAQ – Frequently Asked Questions About Videos Without Storytelling
- Conclusion – Clear Highlights Instead of a Big Plot
Why You Often Don’t Need Storytelling
The attention span of potential buyers is decreasing: In the internet age, users are bombarded daily with a true flood of information. Our smartphones are full of social media feeds that provide an endless loop of content. We can easily scroll from one video to the next for hours – which makes it all the more important to have clips that grab attention, ideally within just a few seconds.
Depending on the definition, so-called short-form videos are up to three minutes long – but many clips are under a minute. One advantage of these short videos for you as an agent is the saving of time and costs. Skipping a detailed script or storyline makes production simpler and faster. The video contains only the most important points to captivate viewers within seconds and immediately evoke emotions.
In the first few seconds, it is essential to capture the viewers’ interest. But in the remaining time, buyers primarily want to learn about these two things:
- Facts: The most important hard facts about the property, displayed as text (e.g., square footage, number of rooms).
- Sense of Space: The feeling that arises when entering the apartment or house, which creates emotions.
That’s why the right combination of an informative overview and an emotional insight is needed. Information such as the size and location of the property, as well as details like the lighting in the rooms, are important components of a compelling video.
The 5 Conversion Drivers of a Lean Highlight Video
Even without storytelling, many considerations go into producing short real estate videos. At Visualista, each of our videos includes five conversion drivers:
- A logical sequence of rooms could look like this: entrance area → living room → highlights (e.g., kitchen, terrace).
- The drone Establisher shows the location, the property and the quality of the surroundings in 5-10 seconds.
- Consistent color and music branding creates emotions that match the target group.
- Info texts in the image provide a quick overview of facts such as number of rooms, living space, year built. This supports quick orientation and builds trust.
- A strong final CTA (call-to-action), such as a contact overlay or QR code directly to the exposé landing page, motivates interested parties to take action immediately.
All of this turns the short clips into interesting videos that capture users’ attention from the very first second. At the same time, enough information is included to make a positive decision right away and get in touch.
Would you like to learn more? In our blog, you can find out more about what makes a good real estate video.
Visualista Formats: Overview of Prices, Lengths & Application Goals
At Visualista.ch, we know that every property has different requirements. That’s why we offer real estate videos up to two minutes long. Choose the option that best supports your real estate marketing:
| Format | length | Insert | Price* | USP |
|---|---|---|---|---|
| Video Tour | ~ 30–45 s (vertical format) | Instagram, TikTok | CHF 249 | Fastest attention |
| Standard video | ~ 60 s (portrait or landscape format) |
Exposé, Youtube | CHF 399 | Cinematic, classic |
| Premium video | ~ 60 s (portrait or landscape format) |
Instagram, Tiktok, Exposé, Youtube | CHF 599 | Modern editing and music, elaborate effects, fast |
| AI video | ~ 60 s (portrait or landscape format) |
Social Media | CHF 299 | AI videos created from photos |
* Prices are net, plus CHF 50 travel fee within Switzerland.
If you need more than just a single video, you can save money with our packages:
- Standard: Professionally edited photos and 360° virtual reality tour or drone shots from CHF 499
- Gold: Professionally edited photos and 360° virtual reality tour and drone shots from CHF 699
- Platinum: Professionally edited photos, 360° virtual reality tour, drone shots, and real estate video including drone sequences from CHF 999
- Video Package: Professionally edited photos, drone images, and a premium video from CHF 799
Would you like to learn more about our packages and individual services? Contact Visualista now and we will provide you with personalized advice.
Workflow – The Perfect Highlight Video in 5 Steps
To get you to your goal as efficiently as possible, we use a proven process for creating your videos. Five steps are necessary:
- Define target group & platform: Tell us which groups of people you mainly want to address with your video. Also decide on which platforms the clip should be published (e.g. real estate platform, website, Instagram, TikTok).
- Formulate unique selling points (USPs): Tell us the three most impressive highlights of your property for sale. Put yourself in the shoes of your target group – what would these prospects find most appealing about your property?
- Create a shot plan: Our experts create a plan with the sequence of shots. We base this on factors such as the length of the video and the specifics of the property.
- Conduct the shoot: On the shooting day, we take the footage. Beforehand, you take a tour with the photographer and adjust details (e.g. tidiness, lighting).
- Post-production: We edit the footage and put everything together into a compelling clip. This step includes color grading, music, and editing. At the end, the file is compressed and ready for use.
In the end, you receive a short video that presents the most important highlights of your property to your prospects in the shortest possible time. This supports your real estate marketing efficiently and boosts your sales.
ROI Comparison – Highlight Video vs. Story Film
Compared to a longer real estate video with storytelling, you save money with short clips. The longer the video, the higher the production costs usually are. More footage is needed, and post-production for long real estate videos is also more time-consuming.
As a realtor, the time-to-market lever is also important for you. At Visualista.ch, we produce your videos within a maximum of 72 hours. More elaborate productions may take more time – time during which you cannot use the video for your marketing.
In general, short-form videos are considered more effective today compared to longer video formats. According to an article by HubSpot, short reels under 60 seconds achieve far more views than longer videos. 21% of marketers surveyed even confirm that this video format delivers the highest return on investment (ROI).
At Visualista.ch, you can get video tours starting at CHF 299. You will receive your video within a maximum of three working days and can use it on your chosen platforms.
FAQ – Frequently Asked Questions about Videos without Storytelling
Is retouching possible with real estate videos?
No – unlike photos, we cannot retouch objects out of the footage. Proper preparation of the property is crucial to achieve perfect images. However, color correction is possible.
Can branding elements be added to the videos?
We can brand your videos in various ways, such as with an overlay of your logo, a matching color look, or a custom intro animation.
What is the difference between the video tour and the classic/premium video?
The video tour is filmed in vertical format and consists of a single clip. It briefly and concisely shows the highlights of a property – usually within 30–60 seconds. Using platforms like TikTok, Instagram, and social ads, you can spark the curiosity of potential buyers. A classic real estate video in horizontal format is often up to 2 minutes long and highlights the features of a property in more detail. This format is ideal for websites, exposés, or YouTube.
Conclusion – Clear Highlights Instead of a Big Plot
Short and snappy video clips have clear advantages. High-quality images, facts in seconds, and an unmistakable call-to-action convert faster than lengthy storytelling. As a realtor, you also save budget and time with short real estate videos.
Depending on the target group, different video formats may be more suitable: For example, a luxury property can benefit from a premium video, while a short social media reel may be better for a city apartment. Which type of video is best depends on your buyer group, the type of property, and your budget.
Get your real estate marketing to the point – with real estate videos from Visualista.ch. Book a non-binding consultation now!
