High quality real estate photos create a strong first impression that appeals to potential buyers and motivates them to engage more deeply with the property. Skillfully produced photos generate an emotional connection to the property and effectively showcase its advantages.
There are various ways to showcase properties using professional photography. In addition to classic real estate photography with a wide-angle camera, there are drone images for bird’s-eye views, detail shots to highlight special features of a property, and virtual tours for especially immersive impressions.
But how much do professional real estate photography costs? We’ll explain this in more detail below and give you an overview of all the options.
Visualista.ch as a professional partner for real estate photography
Freelancers (Fiverr, Upwork, etc.)
Self-created photos
Regular photographer
Photo studio
Conclusion
Visualista.ch as a professional partner for real estate photography
At Visualista.ch, we don’t just want to offer you professional real estate photography; we also want to be your long-term partner in marketing your properties. We are experienced specialists passionate about implementing creative and professional solutions for our clients.
Our team includes 10 permanent photographers, allowing us to offer clients and prospective clients appointments at short notice. We work quickly: You will usually receive professionally shot and edited real estate photos from us within 48 hours—often within 24 hours.
Our service portfolio includes, among others, the following services:
- Professional photos: At Visualista, you can get high-quality interior and exterior photography for your apartment or house. Our real estate photography prices start at CHF 299. Depending on the property, you’ll receive 20–40 images that showcase every property in the best possible light.
- Drone footage: Drones capture images that show properties from an unusual perspective. They place a building in relation to its surroundings and provide an overall impression that wide-angle photos simply can’t. At Visualista, you can get 6–10 drone images starting at CHF 399.
- Virtual tours: Want to explore a property without leaving your own home? 3D tours make it possible. Starting at CHF 299, you can get a complete tour at Visualista.ch, which virtually guarantees a faster sale.
- Visualizations: 3D models, high-quality renderings, and architectural visualizations for new buildings – with us, you have the choice. Starting at CHF 500, we create a professional visualization for you – starting from a floor plan. We also offer volume discounts.
Want to make things extra easy? With our packages, you get multiple listings in one. For example, we offer the standard package, which includes property photos, a virtual tour, or drone footage, for just CHF 499.
Freelancer (Fiverr, Upwork etc.)
When comparing prices for real estate photography, freelancers are among the more affordable options. Of course, prices can vary considerably depending on the photographer, but generally, their services are more affordable than those offered by specialized real estate photography providers.
The downside in this case is, among other things, the fact that the quality and reliability of freelancers on portals like Fiverr and others fluctuate just as much as the price ranges. Client support is significantly less extensive than with specialized agencies. Furthermore, the time required for briefing and coordination with freelancers is generally significantly higher.
Self-made photos
The costs for real estate photos are lowest if you handle the production yourself instead of hiring professionals. However, this approach is short-sighted: wherever you save money, you must expect a higher level of effort. It is essential to choose the right time when the lighting conditions and the weather are optimal. You also need to secure quality equipment, which requires time to search for the appropriate tools.
The quality of the results depends not only on the right equipment, but also on the photographer’s skills. And not everyone has an eye for perspective and impact—or the necessary knowledge to optimally showcase a property.
Once the real estate photos have been taken, the work isn’t over yet. The images need to be edited and optimized to achieve the best possible results. This requires not only expertise in image editing but also suitable software.
If you still want to try it yourself, our free checklist for real estate photo shoots will be of great help.
Normal photographer
You can certainly save money on real estate photography by hiring a photographer who doesn’t specialize but offers all types of photography. However, this approach is also a double-edged sword: Where you might save money, you may have to compromise on the quality of the images.
A photographer without extensive experience in real estate photography may not know exactly what to look for. They may misjudge the effect of light or fail to capture the perspectives satisfactorily. This could lead to repeated adjustments and thus a significantly longer production time than with specialized agencies like Visualista.ch.
In addition, non-specialized photographers generally don’t offer additional services such as real estate videos, drone shots, and virtual tours. Their portfolio for property marketing is significantly smaller in comparison.
Photo studio
Among the advantages of a photo studio are its professional equipment and the experienced photographers employed there. However, their prices are often higher than those of specialized real estate marketing agencies. At the same time, their service offering is often considerably smaller, meaning that customers must do without virtual tours and alternatives to real estate photography such as videos and 3D models.
There is also a rule of thumb here: the time required for coordination and briefing may be higher because they are not professionals in real estate photography and much more exchange of information is necessary before work can even begin.
Conclusion
When comparing the prices of real estate photos, specialized providers such as Visualista.ch offer the best price performance ratio of all alternatives. Detailed images of your property are created by experienced professionals who know exactly what is needed to optimally present properties of all kinds. As a customer, you benefit from a broad range of services and you do not have to wait long for an appointment.
Freelancers and self-made photos are cheaper. However, there’s no guarantee of high-quality images. At the same time, the effort involved in creating the photos yourself is significantly higher than if you hire specialists.
General photographers and photo studios are often more expensive than Visualista and other specialized agencies – at the same time, they generally offer a smaller range of real estate-related services.
The bottom line is: With Visualista, you are in good hands from A to Z and have a reliable partner at your side who is familiar with all the intricacies of real estate marketing and is enthusiastic about what they do.
