When it comes to choosing for or against a property, the decision is often made very quickly: within just a few seconds, potential buyers decide whether to take a closer look at a listing or to scroll on – usually based solely on one image. An impressive photo that immediately convinces, therefore, gives you as a realtor a significant advantage in the fiercely competitive real estate market. Real estate photography can be that decisive missing puzzle piece for your sales success.
“What challenges does real estate photography present? One of the challenges in real estate photography is that angles and perspectives need to be portrayed advantageously. Additionally, lighting is an important criterion, and in poor lighting or weather conditions, professional post-processing of the photos is often necessary.
In the end, it is important to create a compelling overall impression. A property should be photographed as realistically as possible while showcasing its best features to instantly captivate potential buyers. Given the numerous challenges and possible pitfalls, this article presents the most important best practices in real estate photography. Additionally, the Visualista Infographic provides you with an overview of the typical dos and don’ts in real estate presentation, so you can avoid them in the future.
- Why are professional real estate photos crucial for your sales success?
- How do you put your property in the best light?
- Which perspectives allow your property to appear optimal?
- Conclusion
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Why are professional real estate photos crucial for your sales success?
Professional real estate photos expertly capture the attention of potential buyers. They showcase houses and apartments so convincingly that they create a positive first impression. This, in turn, leads to more clicks, as a listing with high-quality photos is more likely to be clicked than one with poor images
In contrast to amateur shots, where details are often inconsistent, professional real estate photos create a harmonious and carefully designed overall image. This brings the property’s best features to the forefront, inevitably enhancing its appeal. Studies have even found that property listings with good photos are not only sold faster but also at a higher price.
Furthermore, professional real estate photography helps you as a realtor enhance your reputation. It conveys a sense of professionalism to prospective buyers and sellers, presenting you as a credible expert. This enables you to build trust more rapidly, attract more genuinely interested buyers, and receive more referrals
How do you put your property in the best light?
Wenn Sie Immobilienfotos erstellen lassen, ist die Beleuchtung ein wichtiger Punkt. Die Lichtverhältnisse sind ausschlaggebend für die Stimmung eines Fotos – wirkt das Objekt ästhetisch und einladend oder duster und kalt?
One of the top tips for better real estate photos is the use of natural light. This ensures that the photos look friendlier and create a cozy atmosphere. Here are some additional important hints for properly photographing properties
- Underexposure has a negative effect on the mood, causing rooms to quickly appear uninviting.
- Overexposure results in low-quality photos – details are not well discernible.
- Turn on all interior and exterior lights for the photo session. This provides additional light sources and can add warmth to the rooms.
- Only through skillful use of flash can unsightly reflections and too harsh shadows be avoided. Both indirect and direct flash are possible options
- For outdoor shots, the sun should be at your back. This ensures the best light and avoids overexposure
- Ideally, it is sunny when the photos are taken. However, with the help of professional post-processing, unfavorable lighting conditions can also be corrected afterward.
Our real estate photography experts know all the tips and tricks to showcase your property in the best possible light. In addition to the criteria mentioned, professional photographers also work with the aperture and shutter speed, among other settings, to achieve the perfect exposure for your real estate photos.
Because we as human beings have no control over the weather, it cannot always be guaranteed that the sun will shine during the photo session. That is why retouching is also an integral part of professional real estate photography: unfavorable lighting conditions can be adjusted afterward to produce perfect images.
Welche Perspektiven lassen Ihre Immobilie optimal wirken?
When it comes to the dos and don’ts of real estate photography, the topic of perspective must not be overlooked. With the right choice of perspective, the photos not only become more meaningful but also create a more pleasant ambiance. This, for example, influences how spacious and inviting a room appears. These points are important:
- The angle of view influences the perception of space. Real estate photos are most commonly taken from waist or chest height, which generally results in the best appearance, as all important elements fit into the frame.
- At least two walls should always be visible. This makes the room appear more spacious.
- Typically, a wide-angle lens is used: This can help make the rooms appear as spacious as possible.
- Straight lines and proper alignment are essential for capturing high-quality photos. Sloping lines are one of the most common mistakes in real estate photography: When the camera is pointed upward, it distorts the perspective and diminishes the quality of the photo. A tripod can be a practical tool for addressing this issue.
- Drone footage are ideal for providing potential clients with an overall impression. Shots from a bird’s-eye view also depict, among other things, the property’s location and the surrounding neighborhood.
With skillful positioning of the camera, you manage to capture the finest aspects of your property masterfully. It is also important that, while creating as positive an image as possible, the result remains realistic. Naturally, the goal is to make interior spaces appear large and spacious. However, if the rooms appear much larger than they actually are, this can lead to disappointing viewings because the prospective buyer had imagined something different.
With our tips for real estate photography, you now know what to pay attention to. In our blog, you can read even more about the topic and learn how to avoid the most common mistakes in property presentation.
Conclusion
There is no doubt that professional photos help you sell properties faster – and a higher selling price can also be achieved with high-quality property presentations.
With our guide for real estate photography, you now know what to pay attention to in order to capture compelling photos. The right lighting and ideal perspective ensure that expressive images are created, presenting your property in its best light. In our infographic on Visualista.ch, you will get an overview of real estate photography best practices—apply our tips to obtain the best photos of your property! On our website, you’ll find many more tips and insider knowledge on property presentation.
Increase your chances of success even further and bring a professional on board! Discover Visualista for your real estate projects—take advantage of personalized consultation or let our professional photographers handle the real estate photography for you. Book an appointment today!
