Modern, practical, immersive: Innovative technologies such as virtual tours, 360° 3D visualizations, and virtual staging have brought a fresh breeze to the real estate market in recent years. They revolutionize the industry with new options that benefit both agents and buyers.
How do modern technologies affect real estate marketing? Modern technologies elevate real estate marketing to a new level. With innovations such as virtual staging, 360° visualizations, and virtual tours, agents and sellers can optimize the presentation of their properties. As a result, property viewings become not only more immersive but also more flexible.
How do these technologies change the way we experience and market properties? Technological innovations in real estate marketing open up new opportunities for agents, buyers, and developers. Enhanced flexibility and improved property presentations lead to quicker decision-making by buyers and a more efficient sales process. Read on to learn more about current trends and future developments in property viewings.
- What are virtual tours and 360° virtual reality tours?
- Why are virtual tours and architectural visualizations the future of property viewing?
- How does the technology behind Matterport, architectural visualizations, and virtual staging work?
- What advantages do drone photography and 360° visualizations offer for real estate and construction projects?
- How do real estate agents use virtual staging and drone photography to present properties attractively?
- What advantages do buyers have from virtual tours and 360° visualizations?
- How much do virtual tours, architectural visualizations and drone photography cost?
- What future trends are there in real estate presentation?
What are virtual tours and 360° virtual reality tours?
Virtual tours and 360° Virtual Reality tours are digital property viewings that can be conducted on a laptop, smartphone, or another device. Users can interactively navigate through the property’s 3D model and get a comprehensive view from different perspectives.
Some of the terms are often used synonymously, but they actually refer to different products:
- Virtual or interactive tours: These combine high-quality images to create a 360-degree view of properties. Users can move from room to room and take in different perspectives.
- 360° 3D visualizations: These typically refer to 3D models of real estate. These can be existing houses or properties in the planning stage.
- Virtual Reality Tours: With real virtual reality tours (VR tours for short), the experience is even more immersive than with virtual tours. Aids such as a headset ensure that the user is fully immersed in the virtual world and can discover even more perspectives.
To digitize properties, innovative technologies like Matterport are employed. This provider uses state-of-the-art scanning tools to digitally capture apartments and houses, resulting in 3D models that allow prospective buyers to interactively navigate through the property. Agents can easily embed these virtual tours on their website, offering online viewings that provide flexibility for both buyers and agents.
Why are virtual tours and architectural visualizations the future of property viewing?
Virtual tours offer potential home buyers or tenants a convenient way to view properties. Instead of undertaking a long trip and blocking several hours on their schedule, users can simply view the house or apartment from their laptop at home. This allows prospective buyers to gain a detailed impression of the property even before an in-person visit.
Architectural visualizations take it a step further: They allow potential buyers to experience properties even before construction begins—offering, in a sense, a glimpse into the future. This enables real estate agents to begin marketing a property well before any construction work has actually started.
At Visualista.ch, we support you with virtual tours for real estate properties and architectural visualizations for construction projects. Realistic renderings, excellent quality, and interactive models bring your property listings to life. Our experienced visualization experts ensure that your property is presented in the best possible light, providing your potential buyers with an immersive and impressive experience. This not only makes the property search process more flexible but also facilitates decision making. As a result, your sales process can be accelerated, which not only boosts your sales success but also continuously optimizes your marketing.
How does the technology behind Matterport, architectural visualizations, and virtual staging work?
At Visualista.ch, we work with the market leader Matterport. The provider creates highly precise 3D models that captivate potential buyers. Using high-quality Matterport cameras and 3D scanning, numerous 360° images are captured along with data and measurements of the property. This process results in a detailed digital twin of your property that prospective buyers can explore interactively.
Architectural visualizations are especially interesting for construction projects. With this method, you obtain 2D floor plans or 3D models of buildings that are still in the planning phase or have already begun construction but are not yet completed. Even before the first stone is laid, developers and prospective buyers can gain a realistic impression of the property.
Virtual staging is primarily used for vacant or renovation-needy properties. It allows for the digital insertion of furniture and other adjustments to fully exploit a property’s potential. This way, even empty or cluttered spaces are presented convincingly, resulting in perfect images. In our blog, you can read more about virtual furnishing and discover the benefits this technology offers you.
What advantages do drone photography and 360° visualizations offer for real estate and construction projects?
Traditional real estate photography is essential for marketing a property convincingly. However, shots taken from a bird’s-eye view are even more impressive. Using drone photography, stunning images and videos of your property are captured that grab attention. Potential buyers not only see the property from a unique angle but also gain a fantastic overview of its location. Both completed homes and the progress of construction projects can be optimally showcased with drone photography and videography.
360° visualizations also offer a comprehensive overview of a property. The detailed 3D models accurately depict buildings and provide architects, developers, and potential buyers with a clear insight into the property. At Visualista.ch, you receive 3D visualizations not only of existing buildings but also of projects that are still in the planning stages. Our 360° visualizations deliver an immersive experience that allows users to explore the property interactively.
Drone photography and 360° visualizations enable buyers, investors, and other interested parties to gain a uniquely realistic view of projects and properties. This not only supports construction planning but can also elevate your real estate marketing to a new level and enhance your sales success. Some sources indicate that properties with aerial shots are up to 68% more likely to be sold than those without.
How do real estate agents use virtual staging and drone photography to present properties attractively?
Virtual staging offers real estate agents and homeowners great flexibility. With this technology, unfurnished apartments can look inviting, and houses in need of renovation can shine with a new luster. This allows a property to fully realize its potential, enabling prospective buyers to recognize the opportunities it offers. Such an approach can boost buyer interest and positively influence purchasing decisions.
Drone photography also knows how to impressively showcase a property’s potential. When showcasing large properties, aerial shots visually capture the expansiveness of the property. Even luxurious properties with expansive, manicured gardens can be given the exposure they deserve with drone footage.
Aerial shots and photos with virtual staging can enhance property listings. They complete the presentation and offer prospective buyers a comprehensive view of the property. By enriching your listing with impressive aerial images and perfectly staged interiors, you can also set yourself apart from the competition. This approach makes your ad appear higher quality and attracts exactly the right potential buyers.
The living room can be seen in its original condition, with light wood paneling, various furniture and personal belongings.
The same shot was virtually staged – here the living room is designed with modern furniture, a neutral color scheme and tidy, contemporary decor.
What advantages do buyers have from virtual tours and 360° visualizations?
Virtual tours and 360° 3D visualizations bring benefits not only for brokers and sellers, but also for prospective buyers:
- More flexibility, as the property viewing can be carried out at any time and from home.
- More realistic and detailed than static photos and videos.
- Interactive component gives full control over the house viewing.
- Interactive component gives full control over the house viewing.
A virtual tour comes close to virtual reality but is far more straightforward: It is simply conducted on a laptop or smartphone, and no special equipment is needed as is often the case with VR tours. Virtual tours are therefore accessible to all interested parties, reaching a wide range of potential buyers
Various studies also show that virtual tours and 360° viewings can facilitate the decision-making process for potential buyers. In one survey, 90% of respondents indicated that they are more likely to be convinced by a listing if it includes a virtual tour.
How much do virtual tours, architectural visualizations and drone photography cost?
The budget you should allocate for different products for your real estate presentation depends on various factors, such as the size or type of the property and desired additional features such as virtual furnishings. At Visualista.ch, you can expect the following prices:
- Virtual tour: from CHF 299 for an apartment (CHF 399 for a house)
- Visualizations: from CHF 550 for interior visualizations from floor plan – 360° visualizations from CHF 800 per visualization point
- Drone photography: from CHF 399 for 6–10 photos
Our packages offer you the opportunity to save money. The Visualista Gold package starts at CHF 699. This package includes high-quality real estate photos, a virtual reality tour, including six months of Matterport hosting, and drone footage, saving you nearly CHF 300 compared to booking the services individually.
Investing in virtual tours, architectural visualizations, and drone footage pays off in the long run. Agents save time and not only get more views for their property listings, but also more qualified property viewings.
What future trends are there in real estate presentation?
With the advent of new trends and technologies, property viewings in the future could become even more immersive and impressive. Artificial Intelligence (AI) could play a significant role in this development. AI technologies might soon enable the personalization of virtual tours and architectural visualizations, for example, through a virtual real estate agent assistant. This bot could accompany users on their digital tour, highlight special features of the property, and answer any questions they might have.
Augmented Reality (AR) is another fascinating technology in real estate marketing. When combined with virtual staging, it allows potential buyers to customize a property to their individual taste. This makes the experience more personal and enables buyers to virtually adapt the property to match their vision, further enhancing the appeal and engagement of the listing.
Technological developments are already resulting in increasingly realistic renderings and lifelike visualizations. Future technological advances could ensure that the standard for real estate marketing continues to rise. By professionally presenting your properties through videos and offering your prospective buyers an immersive experience with virtual tours and 3D visualizations, you create the best conditions for your sales success. Keep pace and take your property presentation to the next level with Visualista.ch!
