New building visualization: How to convince investors with photorealistic renderings

Marketing new construction projects can be a challenge. Unlike existing properties, there is much room for speculation and often a rather vague idea of what the future property will be like. However, there are several tools to help you persuade investors – the most important being photorealistic renderings.

How do photorealistic renderings make projects more attractive? Photorealistic renderings create an accurate picture of projects – even if they are still under construction or in the planning phase. 3D models, interior and exterior visualizations, as well as 360° visualizations offer an in-depth look at the emerging property. They allow interested parties to receive a realistic presentation of the object.

Renderings offer potential investors and other interested parties a detailed view of the completed property – even if construction hasn’t even begun. In this post, you’ll learn exactly how you can successfully impress investors with 3D visualizations.

1. Why are photorealistic renderings the key to attracting investors?
2. What makes a photorealistic rendering convincing?
3. What types of new building visualizations are there?
4. What types of new building visualizations are there?
5. How much does a photorealistic new building visualization cost?
6. How do I present renderings effectively to convince investors?
7. Welche Trends gibt es bei Neubau-Visualisierungen?
8. Which mistakes should I avoid in new construction visualizations?
9. Our final conclusion

Why are photorealistic renderings the key to attracting investors?

Photorealistic renderings produce a detailed depiction of every project. This is essential for new construction projects that are under construction or even still in the planning phase. Unlike existing properties, where investors have the opportunity for on-site viewing, investors here do not have that chance. However, through high-quality visual representations in the form of 3D renderings, outsiders can still get an idea of the finished project and gain a glimpse into the future. This allows the full potential of the new construction project to be presented convincingly.

Emotions play an important role in the real estate sales process. Photorealistic renderings not only show an accurate depiction of new construction projects but also convey emotions. For instance, investors and buyers can see how a property appears in a certain light or are presented with a future scenario that highlights the advantages of the property. This can significantly influence decision-making and help you find investors faster.

That 3D models and virtual tours have become indispensable in the real estate market is proven, among other things, by a study cited by Matterport. According to the study, nearly 80% of potential buyers and sellers prefer a real estate agent who integrates immersive 3D tours into their listings. Furthermore, the study emphasizes that listings with virtual tours sell faster and at a higher price.

What makes a photorealistic rendering convincing?

To be convincing, 3D renderings must be of high quality. The following aspects are particularly important:

• Lighting: The right use of light and shadow in 3D models breathes life into them. This contributes to a realistic depiction while also evoking emotions in the viewer.
• Textures: By realistically depicting textures, surfaces, and materials, a detailed and impressive representation of the emerging construction is created. This gives the 3D rendering an authentic appearance.
• Perspectives: As with real estate photography, the right perspective is crucial for visualizations. This allows projects to be presented at their best and convince potential investors and buyers.
• Attention to detail: Only when every little detail comes together to create a coherent image can an impressive result be achieved, one that is almost identical to a photograph. Factors such as appropriate furnishings and inviting outdoor spaces play a particularly important role.

The most effective renderings are those that understand how to optimally harness the interplay between aesthetics and functionality. This enables precise planning while simultaneously considering the emotional aspect. Consequently, potential investors receive not only a detailed depiction of the project but also an emotional appeal that can influence their investment decision.

What types of new building visualizations are there?

3D renderings are a tool for architectural visualization. But what exactly are visualizations for new constructions? Here are some of the most popular ways in which renderings are used in the real estate industry:

• Interior visualizations: The visualization of interior spaces presents the inside of a new construction project in an atmospheric manner. It shows an image of the fully furnished building and creates a convincing picture with the help of ideal furnishings. This vividly demonstrates the livability of properties in residential areas or the versatility of office buildings.
• Exterior views: Exterior visualizations depict the completed exterior of the property. They also highlight essential features such as outdoor facilities, gardens, and location. For example, the advantages of residential complexes and sprawling resorts can be impressively showcased.
  
  
• 360° views: 360° visualizations in the form of virtual tours allow prospective buyers to interactively move through the finished building. This enables panoramic views from different perspectives. 360° visualizations are ideal for a wide variety of projects, whether commercial real estate or residential.

In addition, 3D floor plans, drone footage, and reference photos after project completion are ideal. A combination of several visualization types can enhance the overall impression. For instance, in addition to a 3D rendering of the property’s exterior, interested parties can explore the interior of the building with a virtual tour.

How do I choose the right partner for new building visualizations?

When you want your new construction projects to be visualized, the right partner is essential to achieve a high-quality representation. When choosing a service provider, you should especially pay attention to the following criteria:

• Sufficient experience in the field of new construction visualization increases the likelihood of outstanding results. The service provider knows how to best showcase projects to convince investors.
• A comprehensive portfolio with impressive work samples shows that the provider understands their craft. This gives you an impression of their style and helps you determine whether it fits your project.
• The use of modern technology guarantees the best results. Therefore, choose a partner with high-quality equipment.

Use personal recommendations and online reviews as a first guide in your search for the right provider. Additionally, you should check the service provider’s website to get an impression of their quality. Transparent information and resources, such as a FAQ section, indicate a professional approach.

In an initial personal conversation, you’ll usually quickly notice whether the chemistry is right. Clear and open communication is crucial: you should be able to express your wishes, and the service provider should be receptive to them. This way, the ideal blend of professional opinion and your individual desires can be employed, leading to optimal results.

How much does a photorealistic new building visualization cost?

How high your budget for photorealistic renderings should be depends on various factors, such as the project size, the level of detail, and revision requests. Additionally, extra services affect the price. At Visualista, you can expect the following costs for new construction visualizations:

• Interiors: CHF 550
• Exterior views: CHF 850
• 360° visualization: CHF 800 per visualization point
• 3D floor plans: from CHF 199

For the interior and exterior visualizations, up to two rounds of revisions are included each. If you require architectural renderings for four or more projects, you will receive a special offer with a volume discount.

This price comes with significant benefits. A professional visualization of your new construction projects is a worthwhile investment that effectively supports your real estate marketing and investor acquisition for your new developments. The compelling presentation can positively influence the decision-making of interested parties: you benefit from quicker commitments and higher selling prices or investment amounts. This is also evidenced by the previously mentioned Matterport study, which shows that properties with virtual tours sell for up to 9% higher prices and 20% faster.

Photorealistic renderings not only boost your sales figures, but they also increase the likelihood that investors will be satisfied with their decision because the project looks as expected. This, in turn, builds trust in you and can support your business in the long term.

How do I present renderings effectively to convince investors?

To convince investors with your new construction, you should promote your visualizations prominently. Renderings are ideally suited for versatile use in real estate presentations – from print materials like brochures to online exposés. You can embed the visualizations on your website, use them in ads on real estate portals, or share them on your social media channels.

To ensure that renderings provide the maximum added value possible, a combination of data or refined concepts is essential. Only in this way can you succeed in convincing investors of your project. They not only receive a detailed insight into the key data of the new construction, but are also presented with a vision of reality.

Additionally, storytelling can play its part. The focus is on building an emotional connection, for example by visualizing future scenarios. For this purpose, people are sometimes inserted into the models, creating a vivid image of reality. A before-and-after comparison can also serve as an impressive presentation of the advantages of a project for investors. With fitting presentation methods, such as a mix of photos, 3D models, and virtual 360° views, you can best illustrate the added value of an investment.

What trends are there in new building visualizations?

Innovative technologies are making new building visualizations even more interesting. Some exciting developments in the field of architectural rendering include the following:

• Animations can, for example, depict the new construction over the course of the year or at different times of day. This gives investors the opportunity to experience the property in various situations. Additionally, animations allow you to focus on the building’s advantages—such as using zoom to show specific areas of the property in detail.
• Interactive 3D models allow prospective clients to navigate the property on their own and view it from different angles or even zoom in. They also provide the option to customize the model—investors can individually modify aspects such as the design or furnishings to better suit their personal vision.
• VR visualizations become even more immersive with virtual reality headsets. Prospective clients get the sensation of being inside the new construction and can move around freely. This allows for an even more comprehensive view from every angle.

All this ensures that potential investors gain an even deeper and more multifaceted insight into a new construction project. With the help of innovative technologies, your real estate presentation is enhanced and clearly stands apart from competing projects. This gives you an edge and accelerates your marketing success.

What mistakes should I avoid when visualizing new buildings?

Poor renderings are the biggest mistake you can make with new construction visualizations. Inferior quality, unrealistic depictions, or insufficient detail have negative consequences: the presentation lacks impact, and prospective clients perceive you as less professional. This undermines investors’ trust in you as an agent and may adversely affect their investment decisions.

High-quality architectural visualizations are therefore essential for your success. These tips will ensure your presentation is compelling:

1. Know your target audience. By adapting the visualization to the target market and audience, you will get the greatest added value for your real estate marketing.
2. Choose the ideal mix of presentation methods. By using a variety of visualizations and the right techniques, you are able to visually showcase the project’s full potential.
3. Get support from a professional. Experts like Visualista stand out with their experience and excellent service. This means you receive a professional visualization that brings you the greatest benefit and boosts your sales success.

Our final conclusion

Visualizations are an indispensable tool for showcasing your new construction projects attractively – whether they are still in planning or have already begun construction.

Photorealistic renderings provide interested parties with a detailed impression of the emerging property. This offers numerous benefits – most notably, it can drive investors’ decisions and lead to faster closings. Furthermore, high-quality architectural visualizations further enhance the attractiveness of projects, potentially increasing the property’s value.

Take advantage of 3D renderings now to impressively visualize your new construction projects and elevate your real estate presentation to the next level! On the Visualista website, you’ll find some of our projects and inspiration in the lookbook—contact us for a personalized quote and start your new construction visualization today!