Visualized Video Tour for Shell Constructions: How Construction Sites Become Finished Dream Homes

Are you facing the challenge of selling apartments that currently consist only of bare concrete, exposed pipes, and empty window openings? Your exposé shows a construction site, but you need to sell buyers a finished home. Many prospective buyers find it difficult to imagine how this state will become a cozy and stylish home. This uncertainty slows down the sales process and leads to hesitation.

Imagine if you could overcome this hurdle. With the new visualized video tour from Visualista, we transform your construction site into a furnished dream apartment within a few days. We not only show potential buyers what will be, but let them emotionally experience the future home—long before the interior work is completed. This way, you reduce uncertainties and convince more prospects in less time.

Standard real estate photography is irreplaceable for existing, appealing properties. But with a new build in shell condition or a property in need of significant renovation, it reaches its limits. Pictures of concrete walls, unfinished floors, or outdated fixtures rarely evoke the emotions necessary for a purchase decision.

The biggest obstacle: Most people’s imagination is not sufficient to recognize the potential of an empty or unattractive property. They see the problems, not the possibilities. This is exactly where the visualized video tour comes in—as a bridge between the current state and the finished dream home.

A visualized video tour is a video of about one minute in length, created using 3D technology, that shows a property in a fully furnished state, even though it is still physically in shell or unfurnished condition.

The process is an intelligent combination of state-of-the-art capture technology and professional design work:

1. Data Capture: We create a precise scan of the interiors using the latest Lidar technology. This technology, which you may already know from the depth sensors of newer smartphones, sends out millions of laser pulses that are reflected by surfaces in the room. From the returned signals, the system creates an exact three-dimensional point cloud. This data forms the to-scale basis for a virtual 3D model that captures all exact dimensions and floor plans.
2. Style Definition: Together with you, we determine the desired furnishing style. Whether modern, luxurious, Scandinavian, Mediterranean, or any other style—our designers can implement a wide variety of aesthetics.
3. Professional 3D Visualization: Based on the 3D model and style specifications, our 3D experts furnish and design the rooms by hand. They place furniture, select decorations, define materials, and create a harmonious lighting concept. From this, a smooth, realistic video tour is generated.

Currently, this technology focuses on interiors to achieve maximum detail and emotional impact there. The result is an impressive visualization that goes far beyond static images. If you are interested in digital furnishing in detail, read our article about virtual home staging.

This innovative form of presentation is not the right choice for every property, but in certain scenarios, it is a real “game changer”:

• New construction projects in shell condition: Start marketing in parallel with the construction phase. Instead of having to wait for completion, you can inspire prospects months in advance with a finished living experience and accelerate pre-sales.
• Properties in need of renovation: Don’t show the unattractive current state, but the impressive potential after modernization. This is ideal for renovation projects or inherited properties.
• So-called “hoarder properties”: Sometimes the condition of a property is so challenging that a viewing is off-putting. A visualized video circumvents this problem and presents a clean, appealing vision.
• Properties requiring anonymity: If a discreet sale without numerous viewings is desired, the video provides a comprehensive first impression and effectively qualifies prospects in advance.

By offering potential buyers a clear and attractive vision, you take away their greatest uncertainty. This is a decisive factor in supporting the sales process—as described in our guide to new-build visualization for convincing investors.

As your personal partner, we at Visualista value a transparent and efficient process.

Requirements: The shell must be safely accessible so that our team can carry out the Lidar scan precisely. This usually includes solid floors and secured window and door openings. We are happy to clarify the exact requirements in a personal conversation.

The Process at a Glance:

1. On-site data capture: One of our 10 permanent photographers, trained in Lidar technology, visits the property and performs the digital scan of the premises.
2. Style briefing: You choose the desired furnishing style from our templates or define an individual direction.
3. Visualization & generation: Our 3D experts create the furnished model and generate a first version of the video.
4. Finishing touches: Two rounds of revisions are included in the price. Here, details such as individual pieces of furniture, additional decorative elements like a coffee machine or flowers, up to the position of lamps or beds, can be adjusted according to your wishes to perfect the result.

Delivery: After about 3–4 working days, you will receive your finished video in both portrait format (ideal for social media) and landscape format (for websites and exposés).

This product is part of our comprehensive range in the field of new-build visualization at Visualista.ch.

Imagine an empty apartment: concrete floor, unplastered walls, cables hanging from the ceiling. For one of our clients in Altenrhein (SG), we created a convincing sales video for a new-build project from exactly such a scene.

Before: A bare room with gray walls and no atmosphere whatsoever.
After: A smooth video gliding through the same room. Now it is filled with elegant parquet flooring, stylish modern furniture, warm lighting, and thoughtful decorative elements. The camera work focuses entirely on the interior, as the current focus of the technology is on the perfect representation of interiors.

See for yourself and view the result here.

A video evokes emotions, but for rational orientation, a floor plan remains essential. The combination of both elements creates an unbeatable marketing package. While the video conveys the future ambiance, a clearly designed 2D or 3D floor plan provides the facts about room layout and size. It helps prospects to find their way around the virtually seen space and to better understand the dimensions.

Remember: Our floor plans are high-quality visualization aids with an accuracy of about 95% and are not exact construction plans. They serve the optimal imagination, as we also explain in our article “Why Floor Plans are Indispensable for Buyers.”

We stand for transparency and efficiency. Here are the key data of our offer:

• Costs: Between CHF 600.– and CHF 800.– per video, including two rounds of revisions.
• Processing time: Usually 3–4 working days from data capture.
• Video duration: About 1 minute.
• Format: Delivery in both portrait and landscape format for maximum flexibility.
• Content: Visualization of interiors.
• Style: Free choice of furnishing style by professional designers.

How does the scan work?

A trained photographer from our permanent Visualista team comes to the property with special Lidar equipment. On site, they digitally capture the interiors, which forms the basis for a to-scale and realistic 3D model. The process is quick, precise, and only requires a walkable and safe condition of the shell construction.

What formats are possible?

You will receive your video in two standard formats: landscape (16:9) for embedding on your website or real estate portals, and portrait (9:16) for social media channels such as Instagram, TikTok, or LinkedIn.

How individually can I customize the result?

You define the basic furnishing style (e.g., “modern,” “Scandinavian”). In the two included correction rounds, specific adjustments to elements such as pieces of furniture or color palettes can be made by our design team to optimally tailor the result to your ideas.

Is personal consultation possible?

Of course. As your personal, owner-managed partner, we are happy to advise you on whether the visualized video tour is the right solution for your specific project and how we can achieve the best result together.

Marketing shell constructions or properties in need of renovation does not have to be a test of patience. The visualized video tour from Visualista bridges the gap between construction site and dream home. It enables you to significantly accelerate the sales process, attract more qualified prospects, and ultimately achieve a better price.

Stop selling concrete. Start presenting a home.

Are you ready to take your real estate marketing to the next level? Contact us for a non-binding consultation or request a sample video to see the impact for yourself.